This is the first fiber expo I have attended, but it is hardly the first time I have experienced this format. I have been to dealer's rooms at SciFi and anime conventions, and even been through the halls of swag at professional venues. I was surprised at some of what I encountered at Stitches.
The setup of your booth should not be so packed with stuff it blockades the customer from actually entering and continuing to browse. It should be inviting. If all you did was sit hidden and dejected in the rear of a booth like this, it is no surprise you did not do well.
If there are two people working a booth, one of them should excuse themselves from the non buying chatty customer who is only seeking attention to help the new customer who has been seriously trying to catch someone's attention BEFORE she leaves the booth. Following after me as I walk away and asking if there was something I needed help with after I wasted 10 minutes of my time trying to catch someones' eye will always result is me telling you, no, I didn't need help. You have lost a sale. I will find what I need somewhere else, because I can, even if it was your display that sold me on the item. You have lost my business.
I was also surprised at the amount of snarking I overheard from other vendors, loudly telling customers why not to shop at another particular booth. If I am not trying to eavesdrop and still hear you, I might ultimately take your advice, but I add your booth to the list as well. Except for ease of availability, there was nothing there I couldn't find somewhere else. People, this is the 21st century. Thanks to the internet, the world is my LYS.
Lastly (and I'll mention that although I did not patronize the booths I am referring to above I did eventually buy something from these last although they came close) if you are dealing in limited unrepeatable colorways, you might want to be more up front about it. I asked if there was a kit in the color of the model. I was simply told no. Then I asked if there would be anymore in the future. Again, the no. Then I had a question regarding a pattern, which I was told was not available separately outside of a kit that didn't come in any of the colorways I was interested in. Could I get any of what I wanted and they repeatedly did not have later from a website or something? I'm happy to do that. No. Were they trying to run me off?
The disturbing thing about the array of vendors at Stitches was that there were a larger number of negative experiences than I have ever come across before. I don't know if anyone else found this, but I sure did.
Excellent vendors did abound, though and they got my money. Boy did they. Aside from Gryphon, I dropped a bit of cash at Tess Designer Yarns. I did not merely buy yarn there, I bought the night itself...
There is no way I will ever get this color to photograph just right, so I'm not going to try. It just looks like the sky at night where there is no moon, just a few clouds glowing somehow. I love it. I'd better, I bought lots.
Next is the totally fun Zauberball
which is a really long change color shifting yarn. In Germany you can even get Zauberball Crazy, but those are not yet here. I have one Crazy coming from Germany at some point. I like the idea of color changes long enough to still use complicated stitch patterns and not obscure either the pattern or the colors.
There's more, but this will be it for now. Friday I should have a tutorial of sorts on machine knitting for you, right now it's back to swatching for me!